I was falsely accused not long ago of “predicting Monster’s demise at every turn.”
I have never predicted Monster’s demise. Their brand alone will continue to make them a formidable force in the foreseeable future. What I did point out was the vulnerability of the “pay-per-ad” model in general.
It would be hard to argue that job listings are not becoming a commodity on the Internet.
This is not predicting anyone’s “demise.” It is simply saying that Internet recruiting is rapidly changing and new models are quickly emerging. When this evolution is complete, I don’t think it will be possible for “pay-per-ad” sites to continue demanding $300 to $400+ per posting.
Post a job on your corporate web site, or on any commercial site, and follow that job through its Internet journey. Regardless of where you post your job it will end up on many of the same sites.
The power of craigslist, Google Base, and vertical search engines Indeed, SimplyHired and others — often called “aggregators” — are redefining Internet recruiting.
In my opinion, three things are happening. The vertical search engines (or “aggregators”) are taking Internet recruiting in a new and exciting direction, job listings are quickly becoming a commodity, and essentially “all job sites are becoming one.”
This is good for employers because it gives them more traffic to their jobs in addition to more low-cost, measurable advertising options such as pay-for-performance, pay-for-position, pay-per-click and others. It’s good for job seekers because it gives them greater and faster access to jobs. It is good for “pay-per-ad” sites because it drives tons of traffic to their job listings and to their sites.
The traditional “pay-per-ad” sites must develop new and innovative products and services for both employers and job seekers, adjust their business model, and leverage their brands to the max if they hope to maintain their current leadership position.
Some are currently in the process of doing just that.
There is room for everyone and the smart ones are already working hard to figure it out…