Internet Recruiting: Past, Present and Future Bill Warren picture
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Archive for October, 2006

Excellent Gautam Godhwani interview

Gautam Godhwani, CEO and founder of SimplyHired shares his thoughts on the evolution of search to the proliferation of the vertical search markets. He explains the SimpyHired business model and his insights into entrpreneurship in an interesting interview with nPost.com.

Robin Katzman is new Association President

Robin Katzman, Program Manager for Staffing Services at Lockheed Martin has been elected president of DirectEmployers Association for 2006-2007.

She succeeds Ray Schreyer, IBM Corporation’s Program Manager, Internet Recruiting Strategies who will continue on DirectEmployers’ Board-of-Directors as Past-President. Randy Shute, Sr. Manager of Recruiting at Internap Network Services is the Association’s new President-Elect and will become President in 2007-2008.

We all appreciate Ray Schreyer’s many contributions and the far-ranging impact he has had as one of the founders and as the first President of DirectEmployers Association. We look forward to working with Robin who has previously served on DirectEmployers’ Board-of-Directors and has been an ardent supporter of the Association since its inception.

IAEWS is a great concept

Kudos to Peter Weddle for all the work he has done to get the International Association of Employment Web Sites (IAEWS) organized and fully functional. It has been needed for a long time and is something that should have been done long, long ago. Peter stepped up and made it happen!

Through its Members, the International Association of Employment Web Sites acts as a reliable source of timely and accurate information about the services, practices, and status of the global online employment services industry. The Association also supports a range of initiatives to bring the contributions of its Members to the attention of the public at large as well as members of the media and government. The Association also provides a forum for its Members to discuss, ratify and promulgate standards of operation that will best serve the job seekers, employers and recruiters who use their sites.

Many thanks Peter. I totally support the concept and appreciate your efforts in making it a reality.

“Cheezhead” a hit as keynote speaker

Joel Cheesman was a tremendous hit as keynote speaker at our annual meeting for corporate members in Las Vegas last week.

I would highly recommend him to any organization looking for a keynote speaker with tremendous knowledge of search engine optimization (SEO), Internet marketing, emerging technologies and Internet recruiting in general.

Cheezhead is the real deal!!!

Joel is very personable and extremely knowledgeable with a great delivery — you could hear the proverbial pin drop and the audience loved it.

Currently president of HRSEO, he is arguably the Internet’s most famous and widely-read blogger on emerging recruitment issues and is the recipient of Recruiting.com’s Best Technology Recruitment Blog in 2006.

As an employee and insider of some of the America’s biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic — and he proved to us he knows that of which he so eloquently speaks.

EEOC/OFCCP Speaker & General Counsel

Mickey Silberman was a captivating speaker on EEOC/OFCCP compliance at DirectEmployers’ Annual Meeting last week in Las Vegas. If you want an EEOC/OFCCP speaker who will keep his audience spellbound, Mickey Silberman is your man.

He is General Counsel to and serves on the Executive Committee of the National Industry Liaison Group (NILG), the umbrella group for regional and local ILGs located throughout the country. ILGs are comprised of large federal contractors that regularly meet with local, regional and national representatives of the OFCCP and the EEOC to engage in information exchange and to give corporations a “voice” with the regulatory agencies. As the NILG Legal Counsel and member of its Executive Committee, Mickey frequently meets with top OFCCP and EEOC officials to discuss the agencies’ regulatory initiatives and enforcement trends and present the federal contractor community’s feedback on these developments

Mickey is a Partner in the Affirmative Action Practice Group of Jackson Lewis, LLP the national workplace law firm. He represents management exclusively in all areas of employment law and specializes in EEO, affirmative action and diversity issues. Mickey counsels employers from all industries and all areas of the country in this highly specialized area of the law and is a frequent speaker at programs throughout the country on the topic.

“How to run a railroad”

A big thanks to Jolene Jefferies, Director of Sourcing at Union Pacific for her outstanding presentation at the 2006 DirectEmployers Association Annual Meeting in Las Vegas.

The feedback from her presentation has been incredible. Companies that perceive themselves to be in industries more glamorous and more progressive than transportation were truly amazed and impressed not only with the recruitment and employment programs Jolene and her staff have put in place but also with Union Pacific as an employer.

“GI Jobs” Magazine named Union Pacific the nation’s top “Military Friendly Employer” for 2005. The magazine commended Union Pacific’s resource- laden effort and high performance results in recruiting transitioning military personnel.

I’m sure Union Pacific will receive a lofty rating when the 2006 results are released next month. At Union Pacific they do things for the right reasons — that’s why their recruitment and employment programs are so awesome!

Jolene and her staff’s innovation, use of resources and accomplishments were the “buzz” of the conference. Her enthusiastic pride in Union Pacific and the industry she represents were evident in her presentation.

“Off to Vegas”

We’re off tomorrow (Wednesday) morning to Las Vegas and DirectEmployers’ annual meeting (pdf) of member companies.

Joel Cheesman is our Keynote speaker and there’s quite a “buzz” from the crowd in anticipation of the “Cheezhead’s” SEO presentation.

Robin Katzman (Lockheed Martin) has been elected president and Randy Shute (Internap Network Services) president-elect of DirectEmployers Association for 2006-07.

It’s an exciting time with many exciting things happening. 2006-07 will be — by far — our best year yet. Thanks to all member companies for your continued support. To our new members we say, “Welcome Aboard.”

Craig Newman in the Cyber Café

I watched craigslist’s Craig Newman in the Cyber Café on E-Span last night. What a….well….bright, interesting and truly fascinating individual. Great sense of humor — most of the time totally over the head of the host. He moved very high on my “people I would like to meet” list.

Old Dog’s still learning!

Old Dog is getting a fast education in Blogging 101.

I’m quickly learning that when you give an opinion it is assumed you are describing something the way you want it to be versus dealing with reality.

Another lesson learned is that all statements are interpreted “literally.”

For instance, when I say, “I don’t think it is possible for pay-per-ad sites to continue demanding $300 - $400+ per posting;” I probably should have said, “In the long term, the cost per posting will be driven downward.”

It’s not something I’m overly concerned about, spend a lot of time worrying about, or even necessarily want to happen. It is simply an observation of what is happening and an opinion of what is likely to happen as a result.

Old Dog’s still learning!

“All Job Sites Are Becoming One!”

I was falsely accused not long ago of “predicting Monster’s demise at every turn.”

I have never predicted Monster’s demise. Their brand alone will continue to make them a formidable force in the foreseeable future. What I did point out was the vulnerability of the “pay-per-ad” model in general.

It would be hard to argue that job listings are not becoming a commodity on the Internet.

This is not predicting anyone’s “demise.” It is simply saying that Internet recruiting is rapidly changing and new models are quickly emerging. When this evolution is complete, I don’t think it will be possible for “pay-per-ad” sites to continue demanding $300 to $400+ per posting.

Post a job on your corporate web site, or on any commercial site, and follow that job through its Internet journey. Regardless of where you post your job it will end up on many of the same sites.

The power of craigslist, Google Base, and vertical search engines Indeed, SimplyHired and others — often called “aggregators” — are redefining Internet recruiting.

In my opinion, three things are happening. The vertical search engines (or “aggregators”) are taking Internet recruiting in a new and exciting direction, job listings are quickly becoming a commodity, and essentially “all job sites are becoming one.”

This is good for employers because it gives them more traffic to their jobs in addition to more low-cost, measurable advertising options such as pay-for-performance, pay-for-position, pay-per-click and others. It’s good for job seekers because it gives them greater and faster access to jobs. It is good for “pay-per-ad” sites because it drives tons of traffic to their job listings and to their sites.

The traditional “pay-per-ad” sites must develop new and innovative products and services for both employers and job seekers, adjust their business model, and leverage their brands to the max if they hope to maintain their current leadership position.

Some are currently in the process of doing just that.

There is room for everyone and the smart ones are already working hard to figure it out…

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Bill Warren