DirectEmployers Association has entered into an agreement to sponsor “Cheezhead” which was voted 2006’s “Best Blog” by Recruiting.com. The Cheezhead blog is written by Joel Cheesman, president of HRSEO, a search engine optimization firm specializing in the online employment space.

We believe strongly in supporting creative initiatives that add value to our industry. Joel has done an outstanding job of not only adding value, but pushing the envelope and spurring lively debate on a wide variety of topics. In my opinion, he is unquestionably the leading blogger in our industry.

In addition to search engine optimization services, the sponsorship will also include JobCentral’s logo prominently displayed in the header of Cheesman’s blog, banner advertising, representation at industry conferences by Cheesman, exclusive content created for JobCentral clients, promotion via RSS feeds, and JobCentral’s brand highlighted in the blog’s online videos.

Cheesman issued a press release saying, “The JobCentral team has been very supportive of my blog and the benefits of blogging as a whole since the phenomenon really took off a few years ago. With their financial support, I’ll be able to dedicate more time on making Cheezhead the best it can be. In the process, I hope to be a positive example for all bloggers.”

JobCental and Cheezhead first made a splash in June 2006 when Cheesman auctioned sponsorship of his trip to the 2006 SHRM conference via eBay.

This sponsorship will provide much needed search engine optimization as well as a presence at all major industry conferences in 2007 and 2008 for JobCentral National Labor Exchange. We look forward to working with Joel and to continue providing outstanding value to our member companies.